Yoni Heisler, writing for The Unofficial Apple Weblog:
With Apple Pay slated to go live later this month, one can soon expect to see an avalanche of fear mongering from pundits who, like PayPal, will question the wisdom of trusting Apple with user credit card information.
The reality, though, is that Apple Pay is an exceedingly secure mobile payment platform. In fact, it may very well be the safest way to make any type of credit card payment.
Convincing users that paying with their phones is more secure than handing over their credit cards will likely be Apple’s greatest messaging challenge to date.