Here Are the Problems With The $10,000 Gold Apple Watch by Stephen Pulvirent for Bloomberg:
“The has been no mention yet at all of the biggest elephant in the room: what do you do with a solid gold watch when it becomes obsolete? One would hope for some kind of trade-in or recycling program that prevents all that gold from sitting unused in a drawer, but it will likely be a while before we know of anything real.”
The high-end mechanical watch customer is arguably as interested in how their purchases stand the test of time as they are with the purpose they serve on day one. And the appeal of vintage products, wearable or otherwise, is also well understood. The idea that Apple would enter a market without understanding these behaviors is ludicrous, as is believing they would entirely ignore such behaviors.
It was telling that the March event made no mention of the S1 silicon inside the Watch. I’m betting that a year from now, when Apple may well be announcing a second generation Watch, the biggest applause will come from the announcement that every watch sold to date is eligible for an upgrade to the S2.