The Apple Watch’s Insanely Great Economics by Cliff Kuang for Wired:
“Apple can democratize a watch no other company could even make, at a price low enough to reach the masses—while also making claim that this is the most finely made item of its kind, ever. That’s what the iPhone was always about.”
Exactly. Only Apple can produce something that offers a utility everyone with a phone can appreciate. And only Apple can do so in a form that can appeal to anyone.