Jonny Ive and Marc Newson on 21st century luxury

Jony Ive and Marc Newson on 21st century luxury in conversation with Suzy Menkes at the Condé Nast International Luxury Conference:

“At Apple we don’t look at the world through predetermined market opportunities. What we’ve done fairly consistently is try to invest tremendous care in the development of our products. It’s not so much about things being touched personally – there are many ways to craft something. It’s easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care – that is a false assumption.”